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Monocle

Monocle is a global briefing covering international affairs, business, culture and design.

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Monocle
monocle.com > fashion > retail > tokyo-fashion-herensss-and-graphpaper

Does size matter? These compact Tokyo fashion boutiques don’t think so

3+ mon, 2+ week ago   (177+ words) Tiny shops in unlikely locations are helping innovative Tokyo retailers to stay ahead. We track down the compact outposts of Hereness and Graphpaper, which show us how it’s done. Despite the brand’s editorial roots, Hereness doesn’t get caught up trying…...